Pricing for Web Analytics
Vercel prices Web Analytics by the number of collected events across all projects in your team. After you enable Vercel Web Analytics, your plan determines which features you can use.
| Hobby | Pro | Pro with Web Analytics Plus | Enterprise | |
|---|---|---|---|---|
| Included Events | 50,000 events / month included | None | N/A | None |
| Additional Events | N/A | $0.03 per 1K events | $0.03 per 1K events | Custom |
| Included Projects | Unlimited | Unlimited | Unlimited | Unlimited |
| Reporting Window | 1 Month | 12 Months | 24 Months | 24 Months |
| Custom Events | - | Included | Included | Included |
| Properties on Custom Events | - | 2 | 8 | 8 |
| UTM Parameters | - | N/A | Included | Included |
Hobby teams can't purchase additional events. Once you reach the monthly limit, collection pauses until the next billing cycle or until you upgrade to Pro.
On every billing cycle, Hobby teams receive the included event allowance listed above.
Vercel charges Pro teams for collected events based on usage, subject to the Pro monthly usage credit. If your team is on the Hobby plan, we will pause the collection, as you cannot be charged for extra events.
Pro teams can also purchase the Web Analytics Plus add-on for an additional $10/month per team, which grants access to more features and an extended reporting window.
The table below shows the metrics for the Observability section of the Usage dashboard where you can view your Web Analytics usage.
To view information on managing each resource, select the resource link in the Metric column. To jump straight to guidance on optimization, select the corresponding resource link in the Optimize column.
Metric | Description | Priced | Optimize |
|---|---|---|---|
| Events | The number of page views and custom events tracked | Yes | Learn More |
See the manage and optimize Observability usage section for more information on how to optimize your usage.
Web Analytics are free for Hobby users within the usage limits detailed above.
Vercel will send you notifications as you are nearing your usage limits. You will not pay for any additional usage. However, once you exceed the limits, a three day grace period will start before Vercel will stop capturing events. In this scenario, you have two options to move forward:
- Wait 7 days before Vercel will start collecting events again
- Upgrade to Pro to capture more events, send custom events, and access an extended reporting window.
You can sign up for Pro and start a trial using the button below.
Experience Vercel Pro for free
Unlock the full potential of Vercel Pro during your 14-day trial with $20 in credits. Benefit from 1 TB Fast Data Transfer, 10,000,000 Edge Requests, and access to Pro features like team collaboration and enhanced analytics.
If you're expecting large number of page views, make sure to deploy your project to a Vercel Team on the Pro plan.
For Teams on a Pro trial, the trial will end after 14 days.
You will be charged $0.03 per 1K events. These numbers are based on a per-billing cycle basis. Vercel will send you notifications when you get closer to spending your included credit.
Pro teams can set up Spend Management to get notified or to automatically take action, such as using a webhook or pausing your projects when your usage hits a set spend amount.
Analytics data is not collected while your project is paused, but becomes accessible again once you upgrade to Pro.
Teams on the Pro plan can optionally extend usage and capabilities through the Web Analytics Plus add-on for an additional $10/month per team.
When enabled, all projects within the team have access to additional features.
To upgrade to Web Analytics Plus:
- Visit the Vercel dashboard and open Settings in the sidebar
- From the left-nav, go to Billing and scroll to the Add-ons section
- Under Web Analytics Plus, toggle to Enable the switch
An event in Vercel Web Analytics is either an automatically tracked page view or a custom event. A page view is a default event that is automatically tracked by our script when a user visits a page on your website. A custom event is any other action that you want to track on your website, such as a button click or form submission.
- Hobby teams won't be billed beyond their allocation. Instead, collection will be paused after the 3 days grace period.
- Pro and Enterprise teams will be billed per collected event.
Yes, events are shared across all projects under the same Vercel account in Web Analytics. This means that the events collected by each project count towards the total event limit for your account. Keep in mind that if you have high-traffic websites or multiple projects with heavy event usage, you may need to upgrade to a higher-tier plan to accommodate your needs.
The reporting window in Vercel Web Analytics is the length of time that your analytics data is guaranteed to be stored and viewable for analysis. While only the reporting window is guaranteed to be stored, Vercel may store your data for longer periods to give you the option to upgrade to a bigger plan without losing any data.
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